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From Perks to Purpose: Rethinking the Subscription Model
Published on: 18/09/2025
Consumers are rethinking subscriptions in 2025. Perks alone aren’t enough—loyalty now hinges on ecosystems, trust, and purpose-driven value that integrates into daily life and relationships.
The Store as Media Channel: Why Physical Retail Is Becoming the Next Big Platform
Published on: 04/09/2025
Stores are no longer just for transactions—they’re media platforms. From AR try-ons to influencer pop-ups, physical retail is evolving into a stage for content, storytelling, and community. Brands that embrace this shift build loyalty and buzz.
